The Hill Street Country Club (HSCC) is proud to announce that the California State Coastal Conservancy has unanimously approved funding for the Hill Street Arts Hotel Feasibility Study, a major milestone in the effort to create a new, lower-cost, arts-focused coastal accommodation in Oceanside.

The Hill Street Arts Hotel represents an expansion of Hill Street Country Club’s longstanding work supporting artists and creative communities. Through this project, HSCC is extending its mission into the world of social enterprise, piloting a new model in which hospitality infrastructure directly supports a thriving creative economy.

What is Social ENTERPRISE?

A social enterprise is an organization that applies commercial strategies to maximize improvements in financial, social, and environmental well-being. Profit made through fundraising or the sale of products is reinvested in the organization's mission.

The Hill Street Country Club’s mission is to extend art beyond gallery walls to create a culture where artists and community can thrive together in North San Diego County. We see hospitality as a natural extension of the care we’ve offered to the arts community over the last 13 years. Through the Art Hotel Project, we aim to create an arts ecosystem and creative economy by employing artists and connecting tourism to the local arts community. This will create a hospitality experience rooted in the unique coastal identity of Oceanside that benefits residents and visitors alike. The hotel will also secure a permanent home for our organization that has been functioning on a pop-up basis after we lost our gallery space on Coast Highway when the building was sold in 2025.

In 2024 alone Hill Street Had:

Get Involved:

Throughout this feasibility phase, we are seeking input from people living and working in Oceanside. Your answers and shared experiences about visiting the coast will help as we plan for a new kind of hospitality experience that centers the local community.

You can also learn more about the project in-person at our workshops. Check our UPCOMING EVENTS page.

Project Partners:

In addition to Hill Street’s team of community leaders, artists, and organizers, the project is led by architecture firm Object Projects.

Led by architects Sarah Hirschman and Ann Worth, Object Projects is a women-owned California-based architecture studio focused on strengthening social infrastructure through design. The firm partners with mission-driven clients invested in nurturing their communities. Their approach combines community listening sessions, spatial research, and strategic planning to help organizations translate cultural ambitions into built form and long-term institutional impact. Object Projects frequently works with clients to identify enterprise opportunities that amplify a project’s social and economic impact.

The broader project team includes:

Sunny Street Outreach — led by Sunny Soto-Briscoe. A community engagement organization rooted in food justice, cultural programming, and grassroots organizing. Sunny Soto-Briscoe, a member of the Juaneño/Luiseño community, serves as the project’s Tribal Equity Coordinator, helping ensure the Arts Hotel reflects Indigenous perspectives and equitable community participation.

Corner Booth Hospitality — led by Carolyn Schneider. A hospitality consulting studio specializing in boutique hotels and culturally driven hospitality concepts. Founder Carolyn Schneider has worked with brands including Ace Hotel Group, Proper Hospitality, and Sydell Group, and has helped develop destination hotels across California and the Southwest.

Campana Studio — led by Jay Bell. A San Diego-based nonprofit and development practice focused on creating platforms and economic opportunities for artists. Bell brings decades of experience in community development and cultural infrastructure projects, as well as firsthand leadership in regional arts initiatives.

KPFF Structural Engineers — An internationally recognized engineering firm known for innovative and collaborative structural design. KPFF brings extensive expertise in complex civic and cultural projects across California and beyond.